I would like to know if there is a way to perform SQL queries and Custom Columns with the data we have in Google Analytics. I tried different ways to do it but sadly I couldn't.
Here I share the screen that I currently see. Is it something I could fix when configuring Google Analytics from the administrator account, or is it a limitation that GA has?
Hi!
Sorry for my delay, and thanks a lot for your feedback. So the solution would be using BigQuery in the middle, instead of using only the GA directly. That sounds good to me!